Howdy!
I’m a designer from Mersin, Turkey
— currently moving pixels at YouTube in San Francisco, CA.
Most recently, I’ve been reimagining the future of Live TV at YouTube TV — designing on web, mobile
and TV. My design focus consists of interaction design, system & visual design. I studied Graphic Design at MICA so my past work involves print collaterals,
branding, typography, 3D,
and motion design.
I love experimenting and learning professionally and in my personal life. In my free time, I like exploring the city with my dog charlie,
going to concerts or picnics with friends, picking up a new hobby like dj’ing, woodworking, nail art,
or relaxing in my room and staring at my plants.
Projects
01 Multiview
02 Here*
03 Live guide
Playground
Resume
03 Live guide
2021– 2022
Revamp YouTube TV's Live Guide for a polished, captivating design with seamless navigation across 100+ networks.
Role
Lead UX Designer
(See more)
SkillsUX Design
Visual Design
Prototyping
Overview
The Live tab makes up about 45% of watch time and initiates 30% of sessions, but we recently discovered that it takes users over 2.5 minutes to discover something to watch and our general navigation is an ongoing user frustration.
Although in 2018 we added channel customization to our Live guide, the influx of new channels with the launch of a la carte will likely make navigation even more challenging.
The challengeRevamp YouTube TV's Live Guide for a polished, captivating design with seamless navigation across 100+ networks.
Research + competitors
Since this long-awaited feature needed redesigning, I began by researching. I spoke with long-term partners (engineering leads, design leads, researchers) to understand the history of the Live Guide and key concerns. Then, I expanded my research to examine competitors, which revealed potential future enhancements and gaps in our current guide.
Principles
The research enabled me to define design principles and prioritize key features and user frustrations. While we pinpointed numerous potential improvements, we chose to focus on the top few to have a modern guide that is still familiar, especially to our elderly users.
Explorations
Next, I started design explorations. I created many explorations from simplest to most complex. With back and forth communication and some push backs & convincing between the design, engineer, and PM team, we agreed upon a guide design that would fix our biggest issues elegantly and also be feasable for engineers.
User testing & revisionsThen, we created a prototype and did user testing. We decided to test our most ambitious redesign with a more complex interaction We found out that our more complex interactions were difficult for users to learn expecially going from a very minimal guide. We decided to scale back, and only launch with the core top features and UI updates that will still unlock possible complex future features once users are adjusted to the new UI.
Features & details
Compact guide
Removed redundancy, and created a dynamic top information section that updates as you navigate. This way, we were able to have way more useful metadata while browsing and deciding what to watch
Personalization
Introduced a personalized & flexible shelf at the top of our guide. These recommendations are based on the time, popularity, and your watching patterns
We knew from previous research that users really value video preview which sneek peaks to where the lives current state is, so we prioritized to include live thumbnails
More information
The top info section of the guide changes depending on the stream you’re focused on. The changes are based off of whether the content is live, upcoming, being recorded and also the genre. The information and indicators adjust accordingly to show what users would ideally like to know while browsing through different types of content
Quick actions
Sidesheets allow users to take quick actions on upcoming content, without committing to leave the live guide
< the final prototype >
The impactThe project resulted in a 1.9% decrease in paid churn while we were 90% launched and had a 3% boost in user satisfaction, as shown by the HaTS surveys.
Additionally, I presented our designs and findings at the Google TV workshop which influenced industry practices.