Howdy!
I’m a designer from Mersin, Turkey
— currently moving pixels at YouTube in Oakland, CA.
Most recently, I’ve been reimagining the future of Live TV at YouTube TV — designing experiences on web, mobile
and TV. My design focus consists of product design, system & visual design. I studied Graphic Design at MICA so my past work involves print collaterals,
branding, typography, 3D,
and motion design.
I love experimenting and learning professionally and in my personal life. In my free time, I like exploring the city with my dog charlie,
going to concerts or picnics with friends, picking up a new hobby like dj’ing, woodworking, nail art,
or relaxing in my room and staring at my plants.
Resume
Projects
01 Multiview
02 Here*
03 Live guide
04 Stem + Leaf
05 Choreathon
Playground
INDEXHere*
2023 – Present
Here* — a platform that enables people to intentionally reflect, connect and share their experiences through a list of their favorite spots.
Role
Chief Design Officer
(See more)
SkillsBrand design
Product design
Visual & motion design
Design systems
Social media marketing
Overview
Here* — a platform to explore, save and share your favorite spots in any city. It allows you to create shareable city playlists and explore whithin your community.
Seeking a visual designer, I joined Juliette as a CDO & CMO to create the brand, realign product goals, and create a cohesive story and visual elements for the product and marketing materials.
The challengeRefine our mission and develop a robust brand identity that seamlessly integrates across the landing page, app, and all marketing materials. Using the brand language, create screens and extensive flows that cover our critical user journeys.
The inspiration
Exploring both organic and structured approaches, I sourced inspiration and proposed various strategic directions for the brand's evolution.
Ultimately, we met in the middle, drawing our primary inspiration from DJ and event posters known for their experimental, community-focused designs with layered imagery and striking typography.
We wanted our brand to be a friendly, energetic, trustworthy
Some other key words I kept in mind while creating the brand were; welcoming, community, lively, personalized, friendly, underground, organic, breaking the grid, layered, complex, reminiscence, youthful
Brainstorm
The asterisk was used acrossed the whole brand when Here* was first created. It represents our product elegantly since the main goal of Here* is to reference your favorite spots and share with friends why you like them.
Wireframes To complement the new asterisk, I made small tweaks to the logo like adding matching slants to a few letters. We moved away from the sentence case for a more casual, friendly logo.
Prototype
Our brand color, neon yellow is modern, bold, energetic and gets inspiration from highlighting meaningful information. Our secondary brand color, blue grounds our brand and makes it reliable & trustworthy.
Design systemsOn top of creating the brand, I was also in charge of creating and organizing our design systems & figma libraries. Using the brand guidelines, I created components, designed buttons, icons & other UX elements.
We incorporated stickers on our brand to bring a more human touch and give the feeling of collecting and making memories. The stickers aren’t only for decoration, some also have functionalities. eg. guidance arrow, location pin, numbers, buttons
Expanding the brand
I used these design elements to create our marketing website, marketing posts and videos, our new app, emails and more.
Most recently, I’ve been working on expanding our design system and building out our primary flows. More coming soon...
Impact
As a co-founder, and lead designer in a team of three, I touched many parts of the creation of this product.
From brand language, illustrations, and motion to marketing strategy, asset production, and product design – I have helped bring this product from 0 to 1.
• Gave the brand direction, created visual elements and guidelines to use as we grow and build our product
• Strategized for social media and marketing and created social assets, motion reels and templates to be re-used
• Built out our design systems and components that speeds us up as we build the app
• Designed and strategized our full demo which included key screens and flows that prioritized our critical user journeys.
Visit Here* website