EKIN TUMER

 
Howdy!
I’m a designer from
Mersin, Turkey
— currently moving pixels in Oakland, CA.

 My focus is brand identity, visual design, and creative direction, with a design systems and product background.I studied Graphic Design at MICA, which means I have strong opinions about kerning, a soft spot for a
well-crafted print,
and a weakness for everything
3D
.

  In my free time, I like exploring the city with
my dog charlie,
going to concerts or picnics with friends, gaming, picking up a new hobby like
nail art,
or relaxing in my home and staring at my plants.

More about me...



Projects
01 Here*
02 Multiview
03 Stem + Leaf
04 Live guide
05 Choreathon


Playground

INDEX
Stem + Leaf
2024 – 2025




Stem + Leaf is a small floral business specializing in bouquets and boutonnières for intimate ceremonies, especially city hall weddings. RoleBrand designer(See more)


SkillsBrand strategy
Visual design
Web design
Image creation








Goal
Capturing the natural beauty of Steph’s floral designs, craft a unique brand strategy and website for Stem + Leaf, defining its visual identity, tone, and digital presence to help the floral brand grow and connect with its customers.















Built around four guiding words — gentle, mature, special, hand-crafted this brand draws inspiration from special invitations, hand lettering, and intertwined typography to create a sense of occasion. The palette centers on a warm red, chosen for its emotional range (passion, celebration, remembrance) and softened by linen and blush tones for depth and softness. 

The name Stem + Leaf comes from the owner's initials, and the mark reflects that personal connection through a fluid, handwritten "S" and "L" bending like stems. Paired with a clean and modern wordmark to strike a balance between organic creativity and professional polish that mirrors the brand's dedication to personal, elevated floral arrangements.







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