EKIN TUMER<3
Howdy!
I’m a designer from Mersin, Turkey
— currently moving pixels at YouTube in San Francisco, CA.
Most recently, I’ve been reimagining the future of Live TV at YouTube TV — designing on web, mobile
and TV. My design focus consists of interaction design, system & visual design. I studied Graphic Design at MICA so my past work involves print collaterals,
branding, typography, 3D,
and motion design.
I love experimenting and learning professionally and in my personal life. In my free time, I like exploring the city with my dog charlie,
going to concerts or picnics with friends, picking up a new hobby like dj’ing, woodworking, nail art,
or relaxing in my room and staring at my plants.
Resume
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03 Live guide
2022
Complete overhaul of YouTube TV's Live Guide (EPG) on the TV platform. Revamp the design of the Live Guide to achieve a visually polished and captivating appearance, all while addressing the primary user requirements and incorporating seamless navigation through an extensive selection of 100+ networks.
ROLE
Lead UX designer
(See more)
SKILLS
UI/UX
Prototyping
User needs (from UXR)
- The ability to scroll horizontally to see future programs
- Additional show information available with an extra click or on selection
- Seeing a lot of information with a quick glance at the screen
- An efficient use of space, with rows and columns visible without navigatinChallenges
- It is a heavily used page [represents ~45% of watch time] therefore this redesign is very high impact
- It hasn’t been redesigned in a really long time, there is plenty of feedback from Engineers, PMs & the Design team
- There are many edge cases, content types, past and upcoming projects the new guide has to account forDesign principles
-
Preserve the EPG while unlocking more discovery
- Design for efficiency and simplicity
- Create a guide that flexes for upsell and non-live
Impact [cumulative summary]
*1.9% reduction in paid churn after launching 90%
*Users are 3% more satisfied with the new experience (HaTS survey)
*Presented designs & findings at Google TV workshop and influenced