UX Writing Team Identity
2020![]()
Created a brand for the UX writing team at Youtube. The brand elements were used in presentations and figma files.
Role
Lead Visual designer
Skills
Logo design
Visual design
Lead Visual designer
Skills
Logo design
Visual design
Design process
*I used YouTube writing principles document to get inspiration & collected key words like fluid, story-telling, human, clear, informative.
*Colors were selected from the broader YouTube color palette that felt human and clear.
*I used already existing elements & shapes YouTube uses to create compositions that resembles “story-telling” to be used on decks
*The logo uses the YouTube colors & typography with a little hint of what UX writing does
*I used YouTube writing principles document to get inspiration & collected key words like fluid, story-telling, human, clear, informative.
*Colors were selected from the broader YouTube color palette that felt human and clear.
*I used already existing elements & shapes YouTube uses to create compositions that resembles “story-telling” to be used on decks
*The logo uses the YouTube colors & typography with a little hint of what UX writing does
Deliverables
Color palette, logo, illustrations, figma sticker sheet and a deck template.
Color palette, logo, illustrations, figma sticker sheet and a deck template.
Impact
Sticker sheet was used in multiple figma files and deck template is being used for presentations made by the UX writers
Sticker sheet was used in multiple figma files and deck template is being used for presentations made by the UX writers
Team
UXW partner – Andrea Alabastro
UXW partner – Andrea Alabastro