UX Writing Team Identity


Created a brand for the UX writing team at Youtube. The brand elements were used in presentations and figma files.

Lead Visual designer

Logo design
Visual design

Design process
*I used YouTube writing principles document to get inspiration & collected key words like fluid, story-telling, human, clear, informative.
*Colors were selected from the broader YouTube color palette that felt human and clear.
*I used already existing elements & shapes YouTube uses to create compositions that resembles “story-telling” to be used on decks
*The logo uses the YouTube colors & typography with a little hint of what UX writing does
Color palette, logo, illustrations, figma sticker sheet and a deck template.

Sticker sheet was used in multiple figma files and deck template is being used for presentations made by the UX writers

UXW partner –  Andrea Alabastro