I’m a designer from
Mersin, Turkey
 — currently moving pixels at YouTube in San Francisco, CA.

  Most recently, I’ve been reimagining the future of Live TV at YouTube TV — designing on web,
 and TV. My design focus consists of interaction design, system & visual design. I studied Graphic Design at MICA so my past work involves
print collaterals,
branding, typography,
 and motion design. 

  I love experimenting and learning professionally and in my personal life. In my free time, I like exploring the city with
my dog charlie,
 going to concerts or picnics with friends, picking up a new hobby like dj’ing, woodworking,
nail art,
 or relaxing in my room and staring at my plants.


03 Live guide 

Complete overhaul of YouTube TV's Live Guide (EPG) on the TV platform. Revamp the design of the Live Guide to achieve a visually polished and captivating appearance, all while addressing the primary user requirements and incorporating seamless navigation through an extensive selection of 100+ networks.
Lead UX designer
(See more)


User needs (from UXR)
- The ability to scroll horizontally to see future programs
- Additional show information available with an extra click or on selection
- Seeing a lot of information with a quick glance at the screen
- An efficient use of space, with rows and columns visible without navigatin
- It is a heavily used page [represents ~45% of watch time] therefore this redesign is very high impact
- It hasn’t been redesigned in a really long time, there is plenty of feedback from Engineers, PMs & the Design team
- There are many edge cases, content types, past and upcoming projects the new guide has to account for
Design principles
- Preserve the EPG while unlocking more discovery
- Design for efficiency and simplicity
- Create a guide that flexes for upsell and non-live

Impact [cumulative summary]
*1.9% reduction in paid churn after launching 90%
*Users are 3% more satisfied with the new experience (HaTS survey)
*Presented designs & findings at Google TV workshop and influenced