2020 — 2021

Develop an inclusive multiplatform system that creats a simple process of inviting friends to join YouTube TV and earn rewards using our existing UX components.

Lead UX designer

UX Design

invites explorations
User needs
>60% of YTV subscribers claim to be "promoters" of the service – highly likely to recommend to friends. Another 20% are very likely (7-8 out of 10). However, we have no incentive today for them to do so.
*Creating a design system that is scalable for all three platforms (mobile, web, TV)
*Creating complex designs that combine instructions, education and new actions like sharing a code while trying to use existing components
*Fitting a complex flow into a simple page
*Include the necessary and legal information in the right spots
Design principles
*Scalable — Web designs that scales well to mobile. Create designs that will work with other rewards / future features
*Clear — Have instructions & limitations that are clear and easy to understand while including all the legal copy required
*Intuitive —Make it easy to send, receive invites and see reward progress

invites on web gif
Impact [cumulative summary]
*19,744 trial starts
*87.36% trial retention rate

PM    –  Stephanie Leung
Eng   –  Yeonjae Park (mobile) 
              Patrick Chapman (web)
UXW –  Andrea Alabastro
Other partners — Legal, Commerce