INVITES
2020 — 2021

Develop an inclusive multiplatform system that creats a simple process of inviting friends to join YouTube TV and earn rewards using our existing UX components.
Role
Lead UX designer
Skills
UX Design
Prototyping
Lead UX designer
Skills
UX Design
Prototyping

User needs
>60% of YTV subscribers claim to be "promoters" of the service – highly likely to recommend to friends. Another 20% are very likely (7-8 out of 10). However, we have no incentive today for them to do so.
>60% of YTV subscribers claim to be "promoters" of the service – highly likely to recommend to friends. Another 20% are very likely (7-8 out of 10). However, we have no incentive today for them to do so.
Challenges
*Creating a design system that is scalable for all three platforms (mobile, web, TV)
*Creating complex designs that combine instructions, education and new actions like sharing a code while trying to use existing components
*Fitting a complex flow into a simple page
*Include the necessary and legal information in the right spots
*Creating a design system that is scalable for all three platforms (mobile, web, TV)
*Creating complex designs that combine instructions, education and new actions like sharing a code while trying to use existing components
*Fitting a complex flow into a simple page
*Include the necessary and legal information in the right spots
Design principles
*Scalable — Web designs that scales well to mobile. Create designs that will work with other rewards / future features
*Clear — Have instructions & limitations that are clear and easy to understand while including all the legal copy required
*Intuitive —Make it easy to send, receive invites and see reward progress
*Scalable — Web designs that scales well to mobile. Create designs that will work with other rewards / future features
*Clear — Have instructions & limitations that are clear and easy to understand while including all the legal copy required
*Intuitive —Make it easy to send, receive invites and see reward progress




Impact [cumulative summary]
*19,744 trial starts
*87.36% trial retention rate
*19,744 trial starts
*87.36% trial retention rate
Team
PM – Stephanie Leung
Eng – Yeonjae Park (mobile)
Patrick Chapman (web)
UXW – Andrea Alabastro
Other partners — Legal, Commerce
PM – Stephanie Leung
Eng – Yeonjae Park (mobile)
Patrick Chapman (web)
UXW – Andrea Alabastro
Other partners — Legal, Commerce