Project: Invites
Year: 2020–2021
Role: UX designer x YouTube TV
Year: 2020–2021
Role: UX designer x YouTube TV
Created a multiplatform system that allows YTV members to easily invite friends to join YouTube TV.
Goal
Allow YTV members to easily invite friends to join YouTube TV
*Sender receives a reward if their recipients become paid starts
*Recipients receive a special offer in addition to any free trials that exist normally
Allow YTV members to easily invite friends to join YouTube TV
*Sender receives a reward if their recipients become paid starts
*Recipients receive a special offer in addition to any free trials that exist normally
User needs
>60% of YTV subscribers claim to be "promoters" of the service – highly likely to recommend to friends. Another 20% are very likely (7-8 out of 10). However, we have no incentive today for them to do so.
>60% of YTV subscribers claim to be "promoters" of the service – highly likely to recommend to friends. Another 20% are very likely (7-8 out of 10). However, we have no incentive today for them to do so.
Design principles
*Scalable — Web designs that scales well to mobile. Create designs that will work with other rewards / future features
*Clear — Have instructions & limitations that are clear and easy to understand while including all the legal copy required
*Intuitive —Make it easy to send, receive invites and see reward progress
*Scalable — Web designs that scales well to mobile. Create designs that will work with other rewards / future features
*Clear — Have instructions & limitations that are clear and easy to understand while including all the legal copy required
*Intuitive —Make it easy to send, receive invites and see reward progress
Challenges
*Creating a design system that is scalable for all three platforms (mobile, web, TV)
*Creating complex designs that combine instructions, education and new actions like sharing a code while trying to use existing components
*Fitting a complex flow into a simple page
*Include the necessary and legal information in the right spots
*Creating a design system that is scalable for all three platforms (mobile, web, TV)
*Creating complex designs that combine instructions, education and new actions like sharing a code while trying to use existing components
*Fitting a complex flow into a simple page
*Include the necessary and legal information in the right spots
Impact [cumulative summary]
*19,744 trial starts
*87.36% trial retention rate
*19,744 trial starts
*87.36% trial retention rate
Team
PM – Stephanie Leung
Eng – Yeonjae Park (mobile)
Patrick Chapman (web)
UXW – Andrea Alabastro
Other partners — Legal, Commerce
PM – Stephanie Leung
Eng – Yeonjae Park (mobile)
Patrick Chapman (web)
UXW – Andrea Alabastro
Other partners — Legal, Commerce
