Project: Invites
Year: 2020–2021
Role: UX designer x YouTube TV
Created a multiplatform system that allows YTV members to easily invite friends to join YouTube TV.

invites mobile dark mode

Allow YTV members to easily invite friends to join YouTube TV 
*Sender receives a reward if their recipients become paid starts
*Recipients receive a special offer in addition to any free trials that exist normally

User needs

>60% of YTV subscribers claim to be "promoters" of the service – highly likely to recommend to friends. Another 20% are very likely (7-8 out of 10). However, we have no incentive today for them to do so.

invites explorations
Design principles

*Scalable — Web designs that scales well to mobile. Create designs that will work with other rewards / future features
*Clear — Have instructions & limitations that are clear and easy to understand while including all the legal copy required
*Intuitive —Make it easy to send, receive invites and see reward progress

*Creating a design system that is scalable for all three platforms (mobile, web, TV)
*Creating complex designs that combine instructions, education and new actions like sharing a code while trying to use existing components
*Fitting a complex flow into a simple page
*Include the necessary and legal information in the right spots

invites on web gif
Impact [cumulative summary]

*19,744 trial starts
*87.36% trial retention rate


PM    –  Stephanie Leung
Eng   –  Yeonjae Park (mobile) 
              Patrick Chapman (web)
UXW –  Andrea Alabastro
Other partners — Legal, Commerce

Project: Live guide refresh [v1]
Year: 2021–2022
Role: UX designer
Full redesign of YouTube TVs Live guide/EPG on the TV platform. 


Design a live guide that is visually clean and appealing while meeting top user needs and tasks. Accomodate for searching through 100+ networks.
Top user needs [based on UXR]

*The ability to scroll horizontally to see future programs
*Additional show information available with an extra click or on selection
*Seeing a lot of information with a quick glance at the screen
*An efficient use of space, with rows and columns visible without navigating

Pain points 

*Outdated & cluttered UI
*Difficulty scrolling ahead and down
*Limited information & quick actions
*Not enough information at glance

*Live guide is a heavily used page [represents ~45% of watch time] therefore this redesign is very high impact
*The guide hasn’t been redesigned in a really long time, therefore there is plenty of feedback from engineers, pms & the design team
* There are many edge cases, content types, past and upcoming projects the new guide has to account for

Preserve the EPG while unlocking more discovery

Improved navigation through 100+ channels
Improved re-ordering
Introducing p13n, ensuring EPG is predictable
Design for efficiency
and simplicity

Focused highlighted state for more metadata
Secondary actions (e.g. Add to Library)
Less repetition of text
Create a guide that
flexes for upsell and non-live

Improved support for non-24/7 channels
Live upsell for new networks

Design decisions

*Made the guide more compact & scannable, removed repetitive information
*Used the extra space on top for a recommendations shelf and for extra details about the focused cards
*Included a visual indication for things that are in users library (is recording)

*Created faster navigation by including press + hold interaction that gradually gets faster
*Made sure the back button takes you to the right places (beginning of a shelf > top of the guide > navigation)
*Added more ordering options like most watched and A to Z


*1.9% reduction in paid churn after launching 90%
*Users are 3% more satisfied with the new experience (HaTS survey)
*Presented designs & findings at Google TV workshop


PM –   Kathryn Cochrane
Eng –  Hanfei Sun
            Maya Jergusova
UXR – Sophie Amberkar

Project: Web player redesign
Year: 2019
Role: UX designer x YouTube TV
A full redesign of the YouTube TV player on the web platform. 

old player

*Update web player UI to address common user complaints
*Create visual consistency across platforms
*Lay the groundwork for future projects to add functionality to the web player
User pain points/needs

*Many Player controls remain undiscovered
*Users unsure which elements are clickable
*Overlay UI covers too much of the video
*UI breaks when page is scaled down

player scaling
Design process

*Rearranged UI with softer edges to cover less of the video and look more modern
*Added tooltips to button icons to inform users about shortcuts and make buttons look more clickable

*Added breakpoints and miniplayer version in small sizes to make designs scalable
*Brought the UI closer to our TV in order to enable web to include features from TV in the future

new player gif


PM   –  Brianne Mirecki
Eng  –  Cassie Chin & Patrick Chapman
UXD –  Ian Silva (prototype)

Project: YTUX Writing Identity
Year: 2020
Role: Visual designer x YouTube
Quick identity design project for UX writing team at YouTube

UX writing logo

Creating an identity for the UXW team to use in their files.

Color palette, logo, illustrations, figma sticker sheet and a deck template.

Design process

*I used YouTube writing principles document to get inspiration & collected key words like fluid, story-telling, human, clear, informative.
*Colors were selected from the broader YouTube color palette that felt human and clear. 

*I used already existing elements & shapes YouTube uses to create compositions that resembles “story-telling” to be used on decks
*The logo uses the YouTube colors & typography with a little hint of what UX writing does


Sticker sheet was used in multiple figma files and deck template is being used for presentations made by the UX writers 


UXW partner – Andrea Alabastro

Project: Museum of Drinks
Year: 2018
Role: Visual Designer
Semester-long project on branding and creating a brand manual for an imaginary museum. Museum of Drinks was inspired by unique drinks I saw on my trip to Korea.


Creating and branding a museum from scratch. Expanding the museum branding to various mediums like print, merch, 3D space & web design. 

This branding is for an experimental drink match making museum. Main inspiration comes from fun drinks/bottles I saw during my visit to Korea. The museum aims to be interactive and entertaining and the brand reflects that with color & shapes.